It’s that time of year when the Autumn/Winter catalogues come thudding on to the door mat. One that I always enjoy looking at is Toast, the posh fashion brand. Not only do I like some of the clothes, I love the photography, in fact the whole catalogue is just a photo feast for me, like looking at a coffee table book, not a shopping experience at all really.
This time there was a suprise within the pages, not just atmospheric photos of pretty girls in rather expensive dresses etc, oh no, something much better than that;
Older women, wonderfully modern and trendy looking older ladies modelling these clothes.
There were two older ladies (anything older than a teenager is ‘older’ these days!) in the catalogue and they rocked those outfits, they looked amazing.
Maybe there are a lot of clothing companies out there using older models within the pages of their catalogues, if they are I’ve missed the boat on them. But Toast really has done a great job here. They are a British company with stores around England, alas not Scotland. Actually probably just as well as it would wipe me out!
So here’s a toast to Toast.
For showing their clothes on real women, gorgeous girls of ALL ages. Go and visit their site and check out the girls in their Autumn 2011 pages, they are truly inspirational.
I do hope more companies follow this lead and showcase their clothes in a wider and far more wonderful way.
Have a great weekend.